The main idea was to design a brand full of vitality, where the kombucha „Żywa Cultura” would represent a lively and joyful space.
„Żywa Cultura” means „A Living Culture”. It is a word play that refers to benefits of kombucha and to its natural fermentation process. The label was built around a visually strong sign but the rest of elements in the layout stay playful and refer to the natural fermentation process. A unique iconography was inspired by ancient cultures that worshipped nature and well-being, therefore iconography emphasises healthy aspects of kombucha and creates a direct metaphor of “a living culture”.