MonolitTM is skincare range, build for men, crafted from natural ingredients with admiration for what’s pure and truest. ‘Monolith’ is geological formation (e.g. mountain, obelisk) consisting of a single, coherent rock block. This is the perfect example of simplicity seen in nature and great inspiration for the brand. This resulted in the logo, - a super simple block letter 'M'. Strong and bold sign together with the dominant greenery (nature), they embody the most recognizable elements of visual identity.