cover
Any Tea

Logotype
Brand Identity
Packaging Design
Website design

Founded by tea lovers from Beijing, 东西茶事/Any Tea is a modern Chinese brand for people seeking high quality products. It is made from selected fine tea from all over the country.

Social nature, the need for sharing little things with others, is one of main values represented by this brand. 'Sharing' also became the base idea for the entire identity, starting with the logo.

The heart of the design was the packaging. I decided to create a unique pattern for each type of tea. Each pattern is based on a metaphor or a specific quality describing the character of each tea. Green tea has a 'Tree shadow' motif because of its refreshing character, white tea has a 'Feather' because of its light taste, yellow one has a 'Sun' and Pu-erh an 'Emerald', etc. The patterns aren't obvious; they’re more like a fleeting impression. Like the good times you want to share with others.

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06 brown
07 pom
08 koperta
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13 pud
15 det
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19 pos
18 bran
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